The Company

P3D created and developed a video-based technology for surgical navigation that combines intelligent video processing for 3D mapping of the anatomy, with Augmented Reality (AR) for overlaying meaningful guidance information in images.

It is the first system of the kind that provides higher metric accuracy while solving the problems of ergonomics and economics.

It is also the first effective solution for navigation in arthroscopy in which case it uses the video acquired by the already existing arthroscopic camera.

Visualization for Endoscopy R&D for CAS systems

Management Team

João P. Barreto

João P. Barreto

Co-Founder & CEO

João is a world acknowledged expert in 3D computer vision with vast experience in leading and managing high-profile R&D teams working in computer vision applied to minimally invasive surgery. He is the author of tenth of highly cited scientific articles and, as an academic, he received several distinctions and awards including a "Google Faculty Research Award”. He worked at INRIA Rhone-Alpes and University of Pennsylvania before joining the University of Coimbra (UC) as Professor. Joao holds a PhD in Electrical Engineering from the UC.

Rui Melo

Co-Founder & CTO

Rui started his career as a researcher in camera calibration and real-time image processing for endoscopy systems. His appeal for practical solutions with impact in the medical device sector lead to the development of P3D's early prototype software. While finishing his PhD, he embarked into the entrepreneurial path as co-founder of P3D.

Rui Melo
João Amaro

João Amaro

VP Business Development

João has more than 10 years of experience in sales and business development in the medical device field. He holds a MSc in Biomedical Engineering from the University of Coimbra and PG in Management of SME. Since 2017, João serves as the VP of Business Development of P3D.

Advisory Board

David Barrett, MD, PhD

Professor David Barrett is a renowned knee surgeon, who has developed a number of innovative procedures to address the complex problems in knee surgery and also the design of a variety of knee prosthesis that are now used worldwide. He is orthopedic surgeon at Southampton University Hospital and Professor of Orthopedic Engineering.

Diogo Moreira-Rato

Diogo Moreira-Rato is a global business professional with over 30 years of experience in top management positions in Medical Devices and Diagnostics industry. He served as International VP at Johnson&Johnson (J&J), as President of Depuy (a J&J company), as President of J&J and as President EMEA of Depuy-Synthes (a J&J company). From 2014 to 2016 he was Group President of Smith&Nephew for Europe and Canada. Diogo holds a Marketing&Finance degree from Boston University.

Fernando Fonseca, MD, PhD

Head of orthopedic surgery at CHUC, president of Portuguese Society of Orthopaedics and Traumatology.

Carlos Alves

Carlos is a member of P3D Advisory Board after serving as VP of Business Development from 2014 to 2016. He has more than 15 years of experience in the Healthcare sector where he played different roles in marketing and sales for large multinational companies. He holds a degree in Electrical Engineering from the University of Coimbra, and an Executive MBA from ISCTE-IUL.