P3D created and developed a video-based technology for surgical navigation that combines intelligent video processing for 3D mapping of the anatomy, with Augmented Reality (AR) for overlaying meaningful guidance information in images.
It is the first system of the kind that provides higher metric accuracy while solving the problems of ergonomics and economics.
It is also the first effective solution for navigation in arthroscopy in which case it uses the video acquired by the already existing arthroscopic camera.
João P. Barreto
Co-Founder & CEO
Co-Founder & CTO
Rui started his career as a researcher in camera calibration and real-time image processing for endoscopy systems. His appeal for practical solutions with impact in the medical device sector lead to the development of P3D's early prototype software. While finishing his PhD, he embarked into the entrepreneurial path as co-founder of P3D.
VP Business Development
João has more than 10 years of experience in sales and business development in the medical device field. He holds a MSc in Biomedical Engineering from the University of Coimbra and PG in Management of SME. Since 2017, João serves as the VP of Business Development of P3D.
David Barrett, MD, PhD
Professor David Barrett is a renowned knee surgeon, who has developed a number of innovative procedures to address the complex problems in knee surgery and also the design of a variety of knee prosthesis that are now used worldwide. He is orthopedic surgeon at Southampton University Hospital and Professor of Orthopedic Engineering.
Diogo Moreira-Rato is a global business professional with over 30 years of experience in top management positions in Medical Devices and Diagnostics industry. He served as International VP at Johnson&Johnson (J&J), as President of Depuy (a J&J company), as President of J&J and as President EMEA of Depuy-Synthes (a J&J company). From 2014 to 2016 he was Group President of Smith&Nephew for Europe and Canada. Diogo holds a Marketing&Finance degree from Boston University.
Fernando Fonseca, MD, PhD
Head of orthopedic surgery at CHUC, president of Portuguese Society of Orthopaedics and Traumatology.
Carlos is a member of P3D Advisory Board after serving as VP of Business Development from 2014 to 2016. He has more than 15 years of experience in the Healthcare sector where he played different roles in marketing and sales for large multinational companies. He holds a degree in Electrical Engineering from the University of Coimbra, and an Executive MBA from ISCTE-IUL.