The Company

Perceive3D is a company specialized in computer vision technology that creates groundbreaking image software for improving perception and assisting the surgeon during minimally invasive procedures. The intra-operative video is processed in real-time for extracting meaningful guidance information and enhancing visualization beyond the limits of optics.
The software modules can be seamlessly integrated in both new and existing camera equipments thanks to our proprietary calibration technology that enable full understanding about how the image is formed.

Visualization for Endoscopy R&D for CAS systems

Management Team

João P. Barreto

João P. Barreto

Co-Founder & CEO


João is a world acknowledged expert in 3D computer vision with vast experience in leading and managing high-profile R&D teams working in computer vision applied to minimally invasive surgery. He is the author of tenth of highly cited scientific articles and, as an academic, he received several distinctions and awards including a "Google Faculty Research Award”. He worked at INRIA Rhone-Alpes and University of Pennsylvania before joining the University of Coimbra (UC) as Professor. Joao holds a PhD in Electrical Engineering from the UC.


Rui Melo

Co-Founder & CTO



Rui has started his career as a researcher in camera calibration and real-time image processing for endoscopy systems. His appeal for practical solutions with impact in the medical device sector lead to the development of P3D's early prototype software. While finishing his PhD, he embarked into the entrepreneurial path as co-founder of P3D.


Rui Melo

Key Advisors



Diogo Moreira-Rato

Diogo Moreira-Rato is a global business professional with over 30 years of experience in top management positions in Medical Devices and Diagnostics industry. He served as International VP at Johnson&Johnson (J&J), as President of Depuy (a J&J company), as President of J&J and as President EMEA of Depuy-Synthes (a J&J company). From 2014 to 2016 he was Group President of Smith&Nephew for Europe and Canada. Diogo holds a Marketing&Finance degree from Boston University.



Fernando Fonseca, MD, PhD

Head of orthopedic surgery at CHUC, president of Portuguese Society of Orthopaedics and Traumatology.



Carlos Alves

Carlos is a member of P3D Advisory Board after serving as VP of Business Development from 2014 to 2016. He has more than 15 years of experience in the Healthcare sector where he played different roles in marketing and sales for large multinational companies. He holds a degree in Electrical Engineering from the University of Coimbra, and an Executive MBA from ISCTE-IUL.